LITTLE FORM STUDIO
CREATIVE CONCEPT / PHOTOGRAPHY / PRODUCTION
For Little Form Studio, company producing wooden furniture and accessories (legs, knobs, coat hangers, small tables) together with Olga Chmielewska, co-owner of HolArt Studio, I designed and realized an image-building photo shoot.
Our task was to select the right visual elements to reach the company’s target group, i.e.:
- people who want to give a more personal feeling to their homes while spending relatively little money. They also prefer good quality at the right price and are open to new solutions;
- architects and interior decorators
Brand owners wanted to show both the timeless and contemporary solutions, suitable for customers who enjoy classic design and the look of the 60’s and 70’s, but also parents looking for the right accessories for the kid’s room.
The goal was to create a series of pictures which would work well with various ads and promotional materials both printed and online.
After a series of meetings concerning the needs, budget, and other preferences of the client, we prepared moodboards demonstrating future shots as sketches combined with a composition of pieces of furniture and accessories selected for specific products.
The next step involved preparing (renting furniture and accessories, preparing the set, renting photo and lighting equipment) and doing a two-day-long photo shoot. The final step was postproduction.
CREATIVE CONCEPT, ART DIRECTION: Jola Skóra, Anna Olga Chmielewska
PHOTOGRAPHY: Jola Skóra
SET DESIGNER, STYLIST, ILLUSTRATOR: Anna Olga Chmielewska
PRODUCTION: Jola Skóra, Anna Olga Chmielewska
POSTPRODUCTION: Iza Zembrzuska